Brand Positioning
Lukso is a large-sized brand new company with many professionals from diverse areas in aesthetics, located in one of the most prestigious districts in São Paulo, Brazil. The company needed marketing solutions and effective strategy to show the credibility of its professionals, increase exposure and position itself in the competitive market of Sao Paulo.
Visual Identity
The challenge was to modernize the company’s existent logo while preserving its old identity. Following the company’s conceptual identity, a visual manual was created together with visual applications to guide collaborators in the correct use of the brand.
Web Design
The challenge about Lukso’s project was to perform in real time. Together with the company board directors, we saw the need for a website with a lot of content and technical information, which takes time to be built. On the other hand, the customer had the urgency to have it done in a few days. Understanding the short and long term requirements concerning the website, we developed an initial version in 15 days and an additional upgrade within 3 months of work.
“Lukso’s website it’s one of the main channels to acquire new clients. It was essential the details and attention the agency placed for us to have a website with design and functionality, that would allow the company to better perform in Google Adwords.“
